# OptiProduct

> OptiProduct is the fractional Chief Product Officer (CPO) practice of Chris Walters, based in Sydney, Australia. It gives scale-ups, mid-market businesses and private equity portfolio companies senior product leadership without a full-time executive hire, using tested playbooks for product strategy, product operating model transformation, customer and digital transformation, and digital, data and AI strategy.

Website: https://optiproduct.com/
Contact: chrisdwalters@gmail.com or the contact form at https://optiproduct.com/#contact
LinkedIn: https://www.linkedin.com/in/christopherdwalters

## About Chris Walters
- 20+ years leading product across telco, logistics, retail and e-commerce, SaaS, IoT, media and government.
- Director of Product, Consumer at Optus (2016–19), owning a ~$1bn broadband P&L.
- GM Product, Consumer & SOHO at Telstra (2014–15); Head of Digital Products at Foxtel (2012–14); digital consultant at WooliesX (2015–16).
- Head of Product & Digital Solutions at Team Global Express (2022–24).
- Product leadership at NSW Department of Customer Service, Employment Hero, Mable and Webcentral (2020–22); first product hire at BioScout (2025).
- Founded OptiProduct in 2025.
- Track record includes P&L portfolios over $2bn, a 25% reduction in customer enquiries and a 15% uplift in sales conversion.

## Services
- Product & digital diagnostic (2–4 weeks): independent assessment of product, customer experience, technology and team, with sized opportunities and board-ready findings.
- Strategy & 100-day plan (90 days): product vision, strategy, roadmap and OKRs, with first initiatives launched.
- Fractional CPO (ongoing): part-time executive leadership of product and digital, reporting to the CEO and board, including hiring and handing over to a permanent CPO.

## Playbooks
- Fractional CPO playbook: listen and map, strategy and focus, deliver early wins, build the product function.
- Product operating model transformation: technical foundations, team topology, continuous discovery, insight-driven strategy.
- PE value creation: diligence, 100-day value creation plan, execution through the hold period, exit equity story.
- NRR-led SaaS turnaround: diagnose revenue leaks, fix retention and adoption, grow expansion and pricing, sustain the operating rhythm.
- Customer & digital transformation: map costly journeys, build a single customer view, digitise self-service and tracking, measure experience.
- Digital, data & AI strategy for mid-market businesses ($20m–$500m revenue): maturity baseline, value cases, roadmap and investment, data and AI governance.

## Who OptiProduct helps
- Founder-led tech scale-ups without a senior product leader.
- Established mid-market businesses in services, logistics, retail and industrial sectors with low digital maturity.
- Private equity sponsors and portfolio companies building product and digital levers into the value creation plan.

## Free maturity diagnostic
The website includes a free self-assessment that scores a business from 1 to 5 across four dimensions (Customer, Digital, Data, AI) and places it on the OptiProduct maturity framework: Foundational, Developing, Established, Advanced, Leading.